Bengaluru, IN · Growth @ Cloudflare

Growth marketer.
GTM operator.
AI-native builder.

Hello, I'm Aryan Sharma.

I'm a B2B SaaS developer growth and go-to-market professional. At Cloudflare and Dyte, I've built pipeline, shipped agentic AI and automation systems, and scaled developer acquisition across APAC and EMEA.

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Aryan Sharma

Currently: Growth Marketing Manager, Cloudflare Developer Platform

ACV pipeline, one quarter
$330K+

Cloudflare Developer Platform, Q1 FY26

Workshop attendance rate
40%

vs. ~20% industry benchmark, APAC & EMEA

Product Hunt launch
#1

Product of the Day for FETA, 200+ leads

Developer organic traffic
+40%

Technical SEO at Dyte, domain authority +24

About

Engineer's brain, operator's scoreboard.

I trained as an electronics engineer at VIT, then made a deliberate move: instead of writing production code, I'd grow the products developers build with. It's why I can market R2, MCP servers, and realtime SDKs without a translator. I speak the language of the people I'm selling to.

Two years, two very different rooms. At Dyte, a full-stack growth role spanning technical SEO, developer content, marketing ops, and a #1 Product of the Day launch. At Cloudflare, I co-founded the GCC India developer GTM org and own demand generation for the Developer Platform across APAC and EMEA.

I don't just use AI tools; I ship them. Competitive intelligence agents, newsletter pipelines with zero production overhead, internal products adopted by four-plus teams. I work where growth, GTM, and agentic systems meet, and I measure everything in pipeline.

Now Running developer demand gen at Cloudflare · building agentic GTM systems · figuring out what an AI-native marketing org looks like.

Endorsement

Aryan was one of the sharpest marketers on my team at Cloudflare. He built our virtual developer programs across APAC and EMEA, stood up the universal GTM dashboards in Salesforce we used to measure campaign effectiveness across every channel, and got our team working smarter with AI. He's a strategic campaign thinker and a great writer, moves fast, and brings an infectious energy to every room he's in.

Peter Saulitis Developer Marketing, Cloudflare · managed Aryan directly LinkedIn ↗

Experience

Two years, measured in outcomes.

Cloudflare

Growth Marketing Manager · May 2025 – Present · Bengaluru

Co-founded Cloudflare's GCC India developer GTM org. Own demand generation for the Developer Platform (R2, Agents SDK, Realtime Voice Agents) across APAC and EMEA.

  • $330K ACV Pipeline sourced in Q1 FY26 through developer campaigns, LinkedIn ads, influencer partnerships, and newsletter sponsorships, finishing over quarterly target.
  • 2× benchmark Led the end-to-end GTM workshop program across APAC & EMEA: assets, targeting, lead scoring, and post-event pipeline tracking. 40% attendance against a ~20% industry norm.
  • 8 + 2 Designed eight Salesforce reporting systems and two GTM dashboards covering pipeline attribution and campaign ROI, cutting reporting cycle time for the whole org.
  • 9 stories Led the "Built With" developer program: five customer interviews, nine published case studies, plus audits of 10+ competitor newsletters that reshaped Cloudflare's own.
  • −30% lookup Shipped four Gemini GEMs for developer workloads (R2, Realtime Kit, MCP, Durable Objects), cutting manual information lookup and team onboarding time.

Dyte

Growth Marketer · May 2024 – May 2025 · Bengaluru

Full-stack growth across technical SEO, developer content, marketing operations, and GTM execution for a realtime video SDK and FETA.

  • +40% organic Grew developer organic traffic through technical SEO, with 98+ site health maintained and domain authority up 24 points.
  • Top 3 Architected FETA's hub-and-spoke content engine: 20 pieces a month, with 6+ bottom-of-funnel articles ranking in Google's top three.
  • #1 of the Day Drove FETA's Product Hunt launch end to end, owning the full distribution plan and converting it into 200+ leads.
  • −30% response Automated lead routing and lifecycle workflows in HubSpot for faster inbound response and more efficient MQL-to-SQL conversion.
  • 2,000+ Prospects sourced via automated scraping workflows (plus 200+ qualified leads), sharpening outbound precision. Onboarded 30+ developers and instrumented activation in Mixpanel.

Education B.Tech, Electronics & Communication Engineering, Vellore Institute of Technology, 2020–2024

AI Builds

Shipped like products, not side projects.

Agentic systems built end to end: scoped, prompted, deployed, and adopted by real teams.

Competitive Intel Agent

Problem
Competitive signal lives in scattered developer communities. Nobody reads 30 subreddits a day.
Solution
An AI-assisted system that monitors 30+ subreddits daily for developer sentiment, competitor pain points, and ecosystem trends.
Outcome
Daily digests feeding Cloudflare's GTM messaging and campaign positioning.
  • Agentic pipeline
  • LLM summarization
  • Reddit monitoring

AI Newsletter Engine

Problem
Developer trend newsletters take days of research, writing, and assembly per issue.
Solution
A pipeline that aggregates sources, summarizes developer trends, and publishes monthly, fully automated.
Outcome
Shipped to student and developer audiences with zero production overhead.
  • Content pipeline
  • Prompt systems
  • Auto-publishing

Mapflare

Problem
Cloudflare's Developer Platform spans dozens of products. The dependency map lived in people's heads.
Solution
A visual tool mapping product dependencies and infrastructure relationships across the platform.
Outcome
Adopted by 4+ internal teams as a GTM enablement reference.
  • Visual mapping
  • Platform research
  • GTM enablement

Gemini GEMs for Developer Workloads

Problem
GTM teams burned hours looking up technical details on R2, Realtime Kit, MCP, and Durable Objects.
Solution
Four purpose-built Gemini GEMs, each a domain expert on one developer workload, prompted and maintained for GTM use.
Outcome
30% less manual lookup time and faster onboarding for the GTM team.
  • Gemini GEMs
  • Prompt engineering
  • Knowledge design

Selected Wins

The ledger, not the highlight reel.

  1. $330K+

    Quarter-one pipeline for a developer platform

    Built the demand engine for R2, Agents SDK, and Realtime Voice Agents from scratch in a new org, with a campaign mix spanning developer ads, influencers, and newsletter sponsorships. Exceeded target.

  2. 40%

    GTM workshops people show up for

    Designed the program across APAC and EMEA: audience targeting, assets, lead scoring, and post-event tracking. Double the ~20% attendance the industry calls normal.

  3. #1

    Product Hunt, Product of the Day

    Owned FETA's launch end to end: positioning, assets, community seeding, and the full distribution plan. Converted launch-day attention into 200+ leads.

  4. +40%

    Developer organic growth, the technical way

    Site health held at 98+, domain authority up 24 points, and a hub-and-spoke engine producing 20 pieces a month with 6+ bottom-of-funnel articles in Google's top three.

  5. −30%

    Inbound response time, automated away

    Rebuilt lead routing and lifecycle workflows in HubSpot: faster first response, cleaner MQL-to-SQL handoff, and an outbound engine fed by 2,000+ auto-sourced prospects.

  6. 4+ teams

    Internal AI products with real adoption

    A competitive intel agent, a zero-overhead newsletter engine, four Gemini GEMs, and Mapflare, all built as products and adopted across Cloudflare GTM teams.

Operating System

How I run, daily.

Daily stack

  • Claude Code
  • Gemini
  • Codex
  • Cursor
  • Clay
  • Apollo
  • HubSpot
  • Salesforce
  • Ahrefs
  • GA4
  • Iterable
  • Figma

The loop

  1. Research the ICP until the messaging writes itself
  2. Ship the campaign with instrumentation built in
  3. Track everything to pipeline, not impressions
  4. Report what worked, kill what didn't
  5. Automate the repeatable part with an agent

Principles

  • Pipeline is the only vanity-proof metric.
  • The second time you do something, automate it.
  • Developers convert on proof, not promises.
  • Every campaign ships with its own dashboard.

Expertise

Growth & GTM

Demand generation · Developer marketing · Pipeline generation · ABM · Product-led growth · ICP segmentation · Technical SEO · Content engines · Competitive intelligence · Product positioning · Market expansion

AI & Automation

Agentic workflow design · Prompt engineering · Agent design · AI content pipelines · Workflow automation · Competitive intel systems · Internal AI tooling

Operations

Lead scoring · MQL lifecycle · Campaign attribution · Revenue attribution · Marketing automation · CRO · A/B testing · Email marketing · Sales enablement

Field Notes

Working theses, tested in production.

On AI

GTM teams won't be replaced by AI. They'll be replaced by operators who ship agents.

The gap isn't between humans and models; it's between marketers who wait for tooling and marketers who build it. Every repetitive GTM motion is an agent waiting to be written.

On developer marketing

Developers convert on proof, not brand campaigns.

Nine "Built With" case studies moved more pipeline conversations than any awareness play. Show what someone shipped on your platform and the platform sells itself.

On growth

In the AI-answer era, own the bottom of the funnel.

Informational traffic gets absorbed by answer engines. The articles that survive are the ones a buyer reads the week before they choose. That's where six top-three rankings paid off.

Longer essays soon. Until then, I think out loud on X and LinkedIn.

Contact

Hiring for growth or GTM at an AI-first company?
Let's talk pipeline.

I'm open to senior growth and GTM roles where the bar is ownership, not activity. If that's your team, or you want to trade notes on agentic GTM, my DMs are open.

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